Social Media Marketing

The Complete Guide To Twitter Advanced Search

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Twitter advanced search is exactly what it sounds like, a discovery tool that allows users to scour that not-so-little, blue platform. 

We all know how quickly Twitter moves. There are over 9,000 posts shared on the platform every second! So, trying to find something specific can be like searching for a needle in a haystack.

Using Twitter’s advanced search capabilities, you can track down content on the site. You can find posts relating to your brand and discover follower interactions, among other things. 

We’ll show you how to use this search feature below, also explaining what it is and how it works.

Most people know that you can search for different things on Twitter using the hashtag search option. This is basically like the Instagram Explore page and you can find search results according to:

  • Top posts
  • Latest posts
  • People
  • Photos
  • Videos

The advanced search takes your Twitter research abilities to the next level. If you’ve ever searched through your emails, this feature works in the same way. 

You can filter your results using categories like:

  • All of these words (results will include all phrases in this field)
  • This exact phrase (you will only get results that match the term exactly)
  • Any of these words (results will include all variants of the phrases in this field)
  • None of these words (filters out results with these terms)
  • These hashtags (results will include these #hashtags)
  • Written in language (only includes results in the specific language)
  • To these accounts (results only include tweets to a particular handle)
  • Mentioning these accounts (results mentions of a handle)
  • Near this place (limits results to within a 15-mile radius of a location)
  • From this date (includes results shared within a specified date range)

How To Use It

It’s basically a search engine for Twitter, with filters to cut back unnecessary noise. Just type in the information into the relevant field and search. 

If you still don’t get the desired result, you can pinpoint your search by adding more filters based on what you’re looking for.

For example, if we wanted to find a tweet from a certain account on a specific topic, we can type the topic into the ‘All of these words’ field. 

We can then include the account handle in ‘To these accounts’. If you don’t get the result you’re looking for, you can include any details you might remember like a hashtag or other terms. Simple, right?

Twitter on phone screen with white background

It seems like a pretty basic tool. But what can searching for tweets do for your brand and the success of your account? Well, you’d be surprised at the different ways you can use Twitter advanced search constructively. 

Here are a few we’d suggest giving a go:

Revisit engagements with customers

With the hectic surge in tweets all the time, it can be tough to find or recover relevant tweets when you need them. 

Maybe you remember a comment a follower made about your brand or account and want to check it out again. You use the hashtag search bar but come away with nothing because maybe that customer isn’t really big on Twitter or it’s lost among the millions of accounts.

With advanced searching, you can just fill in what you can remember about the comment in the relevant filters. If you’re completely blank about what the person said, try filtering comments including your handle within a specific date.

This targeted approach can help you go over comments and engagements. Retweet these as user-generated content or use them as feedback to make improvements to your brand. 

Discover customer comments and queries

Not only can you find posts you remember, but you can also discover what customers are saying about your brand or account. 

Sometimes, you may have missed a comment or two or forgotten to answer a question. Searching can ensure that you know all (or most of) the comments relating to your account or brand. As a result, you can respond accordingly and engage more with your followers.

This is a super important perk of using Twitter advanced search since loads of customers use Twitter for customer support queries.

Track mentions

Users don’t always tag accounts in tweets or comments so you may have to actively track mentions. 

Lucky for you, you can save a previous advanced search with your brand name. That way, you will be able to see tweets that have your brand name but you aren’t tagged in. 

You should also add common misspellings of your brand name.

You don’t wanna miss these mentions. One unanswered query or comment could lose you a customer and their circle.

Learn more about your industry

You can learn a lot about what’s popping off in your industry simply by checking out Twitter content. Industry experts, companies, customers, brands, and other accounts all share insightful and educational content online. 

For example, you can use ‘how to’ and an industry term or phrase to find educational content. This can inspire your own content while teaching you more about what’s trending in your field so you can up your game.

In addition to content ideas, trend watching, and good old learning, you can discover accounts making waves in your industry. 

Influencers are changing the game and an advanced search can help you find cool influencers to collaborate with. 

By including search filters like minimum retweets, you can find accounts that get good engagement on a topic and see if they’re open to collaborating.

Identify audience locations

When it comes to business, location matters! And even though social media can make us feel like one, borderless clump of people, knowing where your audience stays can help. 

You can create content that’s more targeted to specific areas. And it can guide you on where to focus other marketing strategies. It helps you develop a customer profile.

Unfortunately, you can’t search to see what a dominant location is. You can, however, insert a location and see how many of your audience’s tweets come up in that vicinity.

This location-tracking trick can be particularly useful after a brand event. You can insert the event’s location and see what people in that vicinity are talking about and if your event ranks well in the trending chats.

Magnifying glass on laptop keyboard

Conclusion

Twitter is a super-important space for brands to get right. It offers the potential to engage more constructively with customers and to get feedback from them through comments and queries. 

Because of the platform’s popularity, it can be easy to miss stuff that matters which won’t bode well for your brand growth.

Twitter advanced search gives you the power to always stay in touch with the important stuff by finding it through filters. Try our five tips for using the feature today.

Account Manager | Contentellect - Intelligent Content Creation

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