Instagram Inspiration

100 Best Hashtags For Instagram: Get Your Posts Seen

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Instagram hashtags have always been one of the best ways to increase visibility. Using a good hashtag can boost engagement, reach, and impressions on your posts. It also makes your posts and account more discoverable and searchable on the Explore page.

In this blog, we’ll explain how you can use hashtags to get your posts seen. We’ll also share the top-used ones this year so you can use them for your posts.

How Do Hashtags Work?

Instagram hashtags have many roles. They’re not just about adding catchy slogans to your posts. They have practical effects on the Instagram algorithm and the number of people you reach. 

These are some of the ways that hashtags can work for your brand:

Make Posts More Discoverable On Explore

The basic function of Instagram hashtags is to make it easy to search for content on the app. Users can type in hashtags to find content on the Explore page. Hashtags make your posts discoverable to people who follow similar content and hashtags.

Categorize Content For Users

Hashtags don’t just make it easier for other users to search for content, they help categorize it, too. 

Categorization on Instagram helps keep the app relevant and convenient. Users can access content easily by using hashtags to organize their viewing.

Help The Algorithm Organize Content

The Instagram algorithm also uses hashtags as categories. The system organizes posts using hashtags as guides for what the content is about. 

With tags as outlines, the algorithm can place content into categories and make relevant recommendations to users. This can help you reach more people who fit in your target audience.

100 Great Instagram Hashtags That Will Make Your IG More Visible

Of course, trends are always changing online. That applies to Instagram hashtags as well. These are currently some of the more popular hashtags that you can use for your posts.

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #happiness 
  8. #cute
  9. #tbt
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #family
  28. #travel
  29. #fitness
  30. #nofilter
  31. #life
  32. #beauty
  33. #amazing
  34. #instamood
  35. #igers
  36. #instagram
  37. #photo
  38. #music
  39. #photography
  40. #makeup
  41. #dog
  42. #beach
  43. #sunset
  44. #model
  45. #foodporn
  46. #motivation
  47. #sky
  48. #lifestyle
  49. #design
  50. #gym
  51. #toofunny
  52. #cat
  53. #handmade
  54. #hair
  55. #vscocam
  56. #bestoftheday
  57. #vsco
  58. #funny
  59. #dogsofinstagram
  60. #drawing
  61. #artist
  62. #flowers
  63. #girls
  64. #instapic
  65. #pretty
  66. #photographer
  67.  #instafood
  68. #party
  69. #inspiration
  70. #lol
  71. #cool
  72. #workout
  73. #swag
  74. #fit
  75. #healthy
  76. #yummy
  77. #blackandwhite
  78. #wellness
  79.  #foodie
  80. #home
  81. #christmas
  82. #black
  83. #memes
  84. #winter
  85. #pink
  86. #sea
  87. #landscape
  88. #blue
  89. #holiday
  90. #smallbusiness
  91. #shoplocal
  92. #shopsmall
  93. #supportlocal
  94. #business
  95. #entrepreneur
  96. #explore
  97. #onlineshop
  98. #retailtherapy
  99. #goals
  100. #positivity

These are the top hashtags that your brand can pick from to boost your posts on Instagram. Just remember to only use hashtags that are relevant to your posts. 


How To Find Hashtags To Use

The best way to use Instagram hashtags is to mix it up. The Instagram algorithm prefers it when you use a variety of hashtags for different posts. It doesn’t really want you to paste the same stack of hashtags across your Instagram.

To get this right (and stay on top of your game), you need to gather a go-to list of good ones. This can be completely different hashtags or variations of the same tag.

You can use Instagram’s search feature to help you find the right hashtags and variations for you.

  1. Type a keyword into the search bar.
  2. Choose ‘Tags’.
  3. Select the hashtags you want to use and include them in your posts.

Another way to discover hashtags is to keep an eye on popular pages in your niche. Watch what others in your industry are doing and see if they have any tags that can work for you. 

You can also get inspiration from your competitors. Pick some of the ones they use for your account. You just need to make sure that you don’t use branded hashtags as these will bring more attention to your competitors. Branded hashtags are ones created by a brand for their promotion and campaigns.

Bonus Tip

Don’t use hashtags with too high a usage. You want relevant tags but don’t want ones that have too much activity.

Too many posts under a hashtag can lead to your content getting lost. That defeats the aim to increase visibility. 

Rather opt for hashtags with activity or posts around 40-50k so that your posts have more of a chance to be seen!

Types Of Instagram Hashtags

When it comes to hashtags, sometimes it’s about quality over quantity. Yes, you want to use them to get more people to see your posts. But, you can also take a more targeted approach. 

Instead of going for broader, general categories, you can use ones that are specific to you and your content. 

For one, you can create branded hashtags that speak directly to your brand and brand name. These shouldn’t be obvious and literal but should rather speak to your values.

You can also create campaign hashtags. Your brand can make these for specific product and marketing campaigns. It helps gather all content for a campaign so you and your customers can find it easily.

Both branded and campaign hashtags help your brand keep track of user-generated content. UGC is a great way to source new content and it connects you with your audience. Encourage users to include your hashtags in posts so you can find them.

The last great Instagram hashtag type is for events. It can get difficult to track content captured at a brand event. So, create an event-specific hashtag so you can organize event content and boost your attendance.



It’s easy to see Instagram hashtags as unimportant additions to a post. You find them all over Instagram and that makes them easy to overlook. But, as we’ve shared, all brands and businesses should make hashtags their priority.

These catchy phrases can take your content strategy to the next level. They increase visibility, awareness, reach, and much more. 

They also make it easier for you and your fans to search for and find your content. Without them, you could miss out on the engagement of tons of users who may find your content relevant.

Create your list of handy hashtags today and start reaping these benefits. And if you want to know more about hashtags, see How to use Hashtags Like a Pro.

Account Manager | Contentellect - Intelligent Content Creation

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