Instagram hashtags have always been one of the best ways to increase visibility. Using a good hashtag can boost engagement, reach, and impressions on your posts. It also makes your posts and account more discoverable and searchable on the Explore page.
In this blog, we’ll explain how you can use hashtags to get your posts seen. We’ll also share the top-used ones this year so you can use them for your posts.
How Do Hashtags Work?
Instagram hashtags have many roles. They’re not just about adding catchy slogans to your posts. They have practical effects on the Instagram algorithm and the number of people you reach.
These are some of the ways that hashtags can work for your brand:
Make Posts More Discoverable On Explore
The basic function of Instagram hashtags is to make it easy to search for content on the app. Users can type in hashtags to find content on the Explore page. Hashtags make your posts discoverable to people who follow similar content and hashtags.
Categorize Content For Users
Hashtags don’t just make it easier for other users to search for content, they help categorize it, too.
Categorization on Instagram helps keep the app relevant and convenient. Users can access content easily by using hashtags to organize their viewing.
Help The Algorithm Organize Content
The Instagram algorithm also uses hashtags as categories. The system organizes posts using hashtags as guides for what the content is about.
With tags as outlines, the algorithm can place content into categories and make relevant recommendations to users. This can help you reach more people who fit in your target audience.
100 Great Instagram Hashtags That Will Make Your IG More Visible
Of course, trends are always changing online. That applies to Instagram hashtags as well. These are currently some of the more popular hashtags that you can use for your posts.
These are the top hashtags that your brand can pick from to boost your posts on Instagram. Just remember to only use hashtags that are relevant to your posts.
How To Find Hashtags To Use
The best way to use Instagram hashtags is to mix it up. The Instagram algorithm prefers it when you use a variety of hashtags for different posts. It doesn’t really want you to paste the same stack of hashtags across your Instagram.
To get this right (and stay on top of your game), you need to gather a go-to list of good ones. This can be completely different hashtags or variations of the same tag.
You can use Instagram’s search feature to help you find the right hashtags and variations for you.
- Type a keyword into the search bar.
- Choose ‘Tags’.
- Select the hashtags you want to use and include them in your posts.
Another way to discover hashtags is to keep an eye on popular pages in your niche. Watch what others in your industry are doing and see if they have any tags that can work for you.
You can also get inspiration from your competitors. Pick some of the ones they use for your account. You just need to make sure that you don’t use branded hashtags as these will bring more attention to your competitors. Branded hashtags are ones created by a brand for their promotion and campaigns.
Don’t use hashtags with too high a usage. You want relevant tags but don’t want ones that have too much activity.
Too many posts under a hashtag can lead to your content getting lost. That defeats the aim to increase visibility.
Rather opt for hashtags with activity or posts around 40-50k so that your posts have more of a chance to be seen!
Types Of Instagram Hashtags
When it comes to hashtags, sometimes it’s about quality over quantity. Yes, you want to use them to get more people to see your posts. But, you can also take a more targeted approach.
Instead of going for broader, general categories, you can use ones that are specific to you and your content.
For one, you can create branded hashtags that speak directly to your brand and brand name. These shouldn’t be obvious and literal but should rather speak to your values.
You can also create campaign hashtags. Your brand can make these for specific product and marketing campaigns. It helps gather all content for a campaign so you and your customers can find it easily.
Both branded and campaign hashtags help your brand keep track of user-generated content. UGC is a great way to source new content and it connects you with your audience. Encourage users to include your hashtags in posts so you can find them.
The last great Instagram hashtag type is for events. It can get difficult to track content captured at a brand event. So, create an event-specific hashtag so you can organize event content and boost your attendance.
It’s easy to see Instagram hashtags as unimportant additions to a post. You find them all over Instagram and that makes them easy to overlook. But, as we’ve shared, all brands and businesses should make hashtags their priority.
These catchy phrases can take your content strategy to the next level. They increase visibility, awareness, reach, and much more.
They also make it easier for you and your fans to search for and find your content. Without them, you could miss out on the engagement of tons of users who may find your content relevant.
Create your list of handy hashtags today and start reaping these benefits. And if you want to know more about hashtags, see How to use Hashtags Like a Pro.