Working with influencers is an excellent way of using the power of social proof to increase your sales.
But how can you make sure that the influencer campaigns you set in place will be successful? Well, it all starts with finding the right influencer. Stressed about how you’ll manage to achieve that? Don’t stress out.
We’ve put together the best tools to find vetted influencers, so you won’t have to spend another sleepless night.
Traackr: the perfect tool for heavy users
If you plan to roll out a lot of influencer campaigns, this tool is for you.
Traackr promises to offer you an unrivalled influencer discovery tool. Based on their users’ reviews, we believe them — they seem to be rising to the challenge of cutting through the noise and helping brands find relevant influencers.
Traackr’s database counts more than 6M vetted influencer profiles and offers in-depth info regarding their brand affinity, performance, and demographics. Most importantly, it includes a fraud detection mechanism that helps you stay at bay from ill-intentioned or fake influencers.
To find the right influencers for your campaigns, you can search and filter based on mentions of your brand, competitors, topics, and hashtags, but also by specifying influencer attributes, such as job title, gender, location, language, platform, follower count, and engagement rate.
To make sure you find a relevant influencer, you can use similar filters to analyse their followers.
Once you spot a match made in social-media-heaven, you can move on to managing and monitoring your campaign directly from Traackr.
Traackr doesn’t have subscription packages visible on their website, as their rates depend on the need of each customer. However, other users have revealed that prices start at around $500 per month.
Klear: find niche and micro-influencers
Klear is the holy-grail platform of influencer marketing. It’s an all-encompassing set of tools that can help you find influencers from more than 60,000 categories. What makes it different? Its ability to pinpoint, with precision, niche and micro-influencers.
Used by some of the world’s biggest brands, Klear is an influencer marketing platform that can help you find, vet, and manage influencers. It also empowers you with measurement tools that will give you insights into the impact of your campaigns.
Klear boldly states that no match is off-limits. The platform is filled with rich, intuitive filters for you to find the best influencers for your brand. You know, the types of influencers that mesh well with your values, vision and that speak your language.
In fact, Klear’s filters are 2x more targeted, helping you find niche & micro-influencers by region, language, industry, #hashtag, niche topic, past collaborations, price range, available contact details, influence level and more.
To achieve such sophisticated results, the platform uses machine learning and in-depth analytics. Plus, its AI-powered technology can easily spot fake followers and auto-bots.
You won’t find any pricing estimates on Klear’s website, but you will be able to request an insightful demo to see whether or not the product is for you. If you get hooked, you can choose to use their free tools (with limited functionalities) or ask for a quote for a personalised subscription. From what we heard, prices start at about $250 per month.
Upfluence: find influencers that already love your brand
Upfluence gives you access to 4 million influencer profiles across all social media platforms. Even more exciting, is that Upfluence promises to help you find influencers that already love and interact with your brand. Practically, the platform empowers you to discover organic influencers on YouTube, Instagram, TikTok, Twitch, Facebook, Twitter, Pinterest and blogs.
Upfluence’s algorithm helps you process your entire network, from visitors to customers, and analyze your followers to establish those with influencer-potential. By transforming the most influential people in your customer base into ambassadors, you’ll gain a huge advantage. Your campaigns will come across as more authentic, and your use of social proof will yield maximum results.
For ease of use, you can integrate Upfluence with your eCommerce store or your email account.
Another cool feature is Upfluence’s influencer outreach software, which makes contacting influencers a breeze. That means that once you set your mind on an influencer list, you can start conversations right away, by managing and automating a set of emails.
Upfluence has a set of free resources such as a free Chrome extension and other influencer marketing tools you can access without any cost.
However, if you want access to more advanced functionalities, you’ll have to purchase one of their three available plans: Growth, Scale, or Enterprise. None of the prices are available on their website, but you can inquire for a personalised quote.
influence.co: the affordable tool to find influencers
If you’re just starting with your influencer marketing efforts, you’ll probably be looking for a tool that’s affordable. influence.co is it. This platform enables small businesses to connect with influencers without any of the hassle. In fact, it tackles the process like a job hunt. How?
Well, you’ll simply post a description of what you’re looking for and wait for influencers to apply. So no, this is not a database, but a cool way of connecting to influencers who are really into your project.
influence.co also enables you to look into influencer profiles, build an influencer community, create powerful CRMs, and easily follow your campaign with powerful monitoring tools.
Of course, the free version offers only a few of these functionalities, but it’s enough to get you started. Once you get a taste of influencer marketing you can scale and go big by going pro.
Found the right influencer?
Take the next step and plan your influencer marketing campaign.
Thinking about an Instagram takeover in partnership with your new-found influencer? Whether it’s that or some other creative tactic, Preppr is here to help you schedule posts, and plan a coherent aesthetic.
Try it now. You’ll never want to go back.
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