Whether you’re a micro, medium, or macro influencer, negotiating with brands requires an influencer media kit.
In this blog post you’re going to learn exactly how create an influencer media kit that gets you the collaboration, every time. So let’s begin!
What is an influencer media kit?
An influencer media kit is a portfolio meant to showcase your work for when you pitch brand collaborations. If you’re serious about your career on social media, you need to have one — there’s no other way. Not only that, but you’d better make it a show-stopping one.
Your influencer media kit is your best shot at impressing brand managers and scoring that big contract you’ve been dreaming of. It’s basically a logbook that boasts your most impressive collaborations to date, backed up by numbers that prove the efficiency of your involvement.
Without a doubt, a well-put-together and creatively designed influencer media kit will enhance your credibility. After all, if you’ve put in the work of crafting one, the message is clear: you’re in it for the long run, and you know your business!
In fact, most brands will ask for an influencer media kit straight from the get-go, as it has become an industry standard and measure of success. Practically, not having one will ban you from even having a shot at partnerships.
Create an attention-grabbing influencer media kit in 7 steps
Create a short, sweet bio
Your bio will be the intro to your influencer media kit, so make it memorable, just like you. Keep the flavour of your brand personality, and make sure to give a convincing pitch without seeming like you’re trying too hard.
Ideally, the bio should give brands a good measure of your areas of expertise and influence while also letting your creative approach transpire.
Showcase your social media stats
Your social media stats are what most brands will look at carefully. However, don’t stress out if you’re not hitting the high numbers on the followers’ scale. In this day and age, brands aren’t solely looking for mega influencers. On the contrary, closing deals with micro-influencers is actually of more appeal to them.
Thus, there are stats more important than your followers’ count. Focus on numbers such as engagement per post, comments, or mentions. Of course, customize them as you see fit, but make sure to mention the numbers for each platform you’re active on.
Include audience demographics
Brands will pay the closest attention to your audience demographics because they’ll want to double-check that it’s relevant to their target. If this section is not thoroughly drafted, you can say ‘Goodbye!’ to the collaboration.
So, to make sure you won’t miss any great opportunities due to a lack of information, spend time understanding your audience. Then, make this section in your influencer media kit shine!
Include the most relevant demographics about your audience (things such as age, gender, location), and any other significant interests that might help brands get a better picture of your followers. If you want to go the extra mile, it’s a great idea to create a Follower Persona and describe them in detail.
Since you might have a slightly different audience for your online channels, include descriptions for each one (Instagram, Facebook, Twitter, your blog, your website etc.)
Boast past collaborations and results
Most brands will want a quick taste of what it will be like to work with you. They’ll want to know what type of content you can create and how it will look like.
The best way to help them understand that is by including a section with relevant past projects and collaborations. And, if you want to make any brand go woo-hoo over your influencer media kit by displaying the results of your past collaborations. Make it visually appealing, and make sure you include campaigns and projects that stack together to outline a coherent image of yourself.
If you’re just starting out and don’t have any previous brand partnerships, include personal projects or even create a demo for a brand you like.
Past projects are an incredibly efficient way to impress potential new collaborators. However, testimonials are the one thing that will win you more credibility to actually close the deal.
Reach out to previous clients and ask them to share a few thoughts about the work and campaigns you did for them. Add a photo next to each testimonial to give an extra sense of realness.
Oh, and if you really want to swipe brands off their feet, you can even include testimonials from your followers. By showing how much your audience trust you, you’ll ensure new brands that you have that influential power they were looking for.
Outline collaboration options
From gifts and free samples to sponsored content, press trips, sponsorship and ambassadorship, there are several collaboration and engagement models.
Since there are so many, make sure your influencer media kit includes the options you can offer to your clients. Are you willing to do social media takeovers? Great! Put it in. How about Live Instagram Videos? Awesome, mention that as well! Video product reviews? Type it in. You get the drill.
Help brands understand the length of your abilities by giving them clear options and even examples. Of course, don’t forget to include your contact details!
Tie everything together with a great design
Once you have the content of your influencer media kit, tie everything together with a great design.
The design should complement the information included, without stealing the show. You want a layout that emphasizes the most important details and helps clients scan through your portfolio without missing important data. You also want a layout that represents your visual style and gives them a taste of who you are. So strike for a good balance between creativity and functionality.
PRO tips for your influencer media kit
While checking the above mentioned 7 steps will help you put together the essential elements of a media kit, that’s not all there is to it.
In order to have a stellar final result, follow these pro tips as well:
- Keep the content succinct, and engaging
- Focus on stats that show growth and potential
- Work with a designer to make it visually stunning (or use a tool such as Canva)
- Give your rates upon request, don’t include them directly
- Start sending your influencer media kit by using a personalized intro for every relevant brand
Got the deal?
Now that you know how to create an effective influencer media kit, it’s time to get to work. You’ve got plenty of things to strategize and accomplish, so we’ll leave you to it.
But don’t forget: once you get those brand collaborations, remember that Preppr is here to help you schedule your posts, so that you can focus on growth 😉