Social Media Marketing

8 Effective Social Media Marketing Ideas To Try

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There are so many social media marketing ideas to play around with, some tried and tested, others new and non-specific. When you’re starting with your brand on social media, it can be tricky to create or experiment with ideas unique to your brand and business. 

That’s when you can turn to the tried and tested options – all the basic social media marketing ideas proved to work by others.

8 Simple Social Media Marketing Ideas To Boost Your Brand

Below, we’ve got a list of eight proven marketing approaches that you can try out on your socials immediately. 

Influencer Marketing

The influencer marketing industry is steadily expanding and increasingly profitable. It has doubled since 2019, hitting almost $14 billion in 2021. This shows how much potential there is from working with influencers. 

And the fantastic thing is that your brand has the option to work with nano-, micro-, or macro-influencers, depending on your budget. Each level of influencer has a specific audience number, with macro-influencers having the biggest follower numbers. If you’re a smaller business, we recommend starting out with micro-influencer marketing though. 

For your collaboration with your chosen influencer, you have many options for how to run your campaign. You can give them preset content to share or they can include your product in their own content. They could also take over your account, drawing their audience right to your page. 

Either way, working with an influencer gives you access to their audience, increasing your brand reach and awareness.

Your specific approach will depend entirely on your desires and your influencer’s content creation style.

User-Generated Content (UGC)

Another “collaborative” approach is to take advantage of user-generated content. Your followers and users may tag your brand or use a brand hashtag on their posts that show them using or wearing your products. 

Track these mentions and find content that you’d like to share on your page. 

Before doing this, ask the user if they would mind you sharing their post. If they agree, then you’re good to go! You could even create a specific hashtag that your followers can use in the posts that they want you to share. 

You could run an entire campaign based simply on UGC. The best place to share it? Your Instagram Story! And tag the user in question so that they can see what you’ve shared.


Nobody can resist a good giveaway… At least, we can’t! So, we know for sure that your audience will love it. 

Another great thing about giveaways is that there are so many ways to run them. You can ask people to like, share, and comment on the post to enter. “Tag a friend” is another popular approach. 

Asking users to create videos according to a theme or running a video challenge is also an option. There are so many ways to go about it and it can add a sprinkle of fun to your marketing strategy.

To find out more, check out our article: How To Do A Giveaway On Instagram.

Diverse team working on social media together

Run A Social Exclusive Offer

Another great way to leverage your social media presence is to run discounts or offers exclusively for your followers. You can have social media coupons and discounts. This incentivizes users to follow your pages and engage with them too. 

You can use one coupon across channels or different coupons per social media platform. If you choose the latter, you can even gauge where most of the coupons were redeemed, judging your activity across platforms.

For your coupon/sale/discount announcement, make sure to have a clear call to action. This must make it clear that there is an exclusive offer. Your caption should also explain how users can redeem and use their coupons.

Put Together A Weekly Or Monthly Series

A great way to encourage consistent engagement with your social media accounts is by creating a series online. 

Different features like IGTV support the creation of episodic content. Having regular series content will keep your audience coming back for more on a weekly or monthly basis.

Some ideas you can use for your series include behind-the-scenes content, product reviews, meet-the-team interviews, sneak peeks, and more. Ideally, it should be an aspect you can create longevity with. 

You could also combine some of the mentioned ideas and create a brand series sharing different aspects of your brand.

Run A Poll

Most social media platforms have a poll feature including Twitter, Instagram, and Facebook. With this feature, you can get to know your audience preferences a bit better. 

You can create polls asking users about your brand products, using the insight you get to guide business decisions. This is a fantastic tool for your business and can direct choices about products and marketing with the input of your customers.

Cross-channel Content

Cross-channel posting can save you a lot of time making platform-specific content and trying to figure out how to manage numerous accounts. 

Simply use the same content across your socials, matching the platform dimensions and requirements. You can do the same posts on the same day and time with automated scheduling

To spice it up, you can also post on one platform and share that post on your other accounts. This works well if there’s one platform you want to boost more. 

For example, if your Facebook engagement isn’t too great, you create the post there and share it on Twitter or Instagram. This directs your followers back to Facebook, making them aware you’re also available there.

Go Live

Lives are a great way to bring authenticity to your social media marketing tactics. They allow your audience to engage with you in an almost ‘real-life’ way. You can answer questions instantly and ask them things, too. 

You could also invite an influencer, personality, or friend to join, turning the dialogue into a squad session. On Twitter, you could open up a themed Space, engaging on a specific topic. 

Live sessions are great for engagement as they serve as an interactive tool you can use for fun or to provide valuable, helpful information to your audience.

Woman recording live video on phone

Freshen Up Your Social Media Marketing With These Ideas

Try out these social media marketing ideas today. They will help you build authentic and engaged relationships with your followers so that they will keep coming back for more!

Account Manager | Contentellect - Intelligent Content Creation

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