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How To Do A Giveaway On Instagram – 7 Tips For Success

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Instagram is the ideal platform for many businesses. With its visual and aesthetic nature, businesses are easily able to connect with their customers.

Not only does this offer an interesting and unique glimpse into your business, but it’s also the perfect place to showcase your brand, services, or yourself!

According to the social media giant, 80% of Instagram users follow at least one business, making Instagram an extremely effective tool for engaging with both existing and prospective customers. There are plenty of ways to do this and one fun method is to host an Instagram giveaway. 

Instagram contests like these are incredibly popular, helping to boost brand awareness and overall engagement. An Instagram giveaway, if done correctly, can have a direct impact on your customers’ perception of your brand. 

For those of you who don’t know how to do a giveaway on Instagram, we’ve got you covered. Our checklist will give you all the details to make your first Instagram giveaway a success!

What is an Instagram Giveaway? 

Instagram giveaways are limited-time promotions where users or brands will give away a product, service, or something else, to one or more of their followers.

These contests usually have a set of criteria that make participants eligible and winners are usually selected at random. 

Why Should I Run an Instagram Giveaway? 

These days, there’s no better place to boost your brand than Instagram. Users are constantly active and are always on the lookout for new and exciting brands to engage with.  

An Instagram giveaway is the best way to grow your follower base, boost your engagement, and increase customer loyalty. 

They can help attract new followers pretty quickly as well as create excitement and buzz around your brand. As such, they are a great way to kick-start a relationship with your new followers. 

7 Steps To A Successful Instagram Giveaway

Nowadays, as more and more people are using Instagram to promote their brand, you have to think out of the box.

So, here is our list of the top tips to follow when planning your first Instagram giveaway.

What Is The Purpose? 

When planning a contest on Instagram, it is crucial that you set a goal. What is the purpose of it? You need to be 100% sure of what exactly you want to achieve once the giveaway contest is done. 

The aim of the giveaway is up to you. The main point is to make sure that your giveaway translates into something beneficial for your brand.

A well-defined contest strategy can help you increase many things, such as:

  • Followers
  • Likes or comments
  • Website traffic
  • Subscriptions

Select a Prize Your Audience Will Love

Make sure to pick a prize that excites and entices your audience. When planning your giveaway, think about what part of your brand your followers engage with the most.

Pay close attention to what they’re interested in and what prizes they would find valuable. 

This could also be the perfect time to partner with other brands. Not only will it increase the value of the giveaway for the winner, but it will allow you to tap into and connect with other brand’s followers.

A collaboration is a win-win for everyone! 

A team collaborating and having fun

Decide The Entry-Criteria 

The criteria for entry or eligibility depends on your giveaway’s overall goal. If the goal is something like brand awareness, the eligibility process can be quick and easy. For larger giveaways with bigger brands, the process for eligibility will likely be more complex.

Will it be open to an international audience or are you keeping it local? Do participants need to be over a certain age? 

Depending on who you are running the giveaway campaign with and what the ultimate goal is, this will help you define the criteria. 

Choose The Right Caption 

Now it’s time to create that giveaway post! Remember that your caption needs to be engaging and exciting to entice people to enter. It should outline everything that you are going to include in the giveaway prize and detail the steps that people need to take in order to participate. 

Hashtags can be extremely useful – if chosen correctly. You want to carefully pick which hashtags you will be using.

Try to avoid generic hashtags like #contest or #giveaway as these categories are usually saturated. Keep it simple and unique and you will attract users! 

Promotion is KEY!

For those who are still learning how to do a giveaway on Instagram, promotion is everything! Without the right promotion, your post can very easily fall through the Instagram cracks. 

The best way to leverage your giveaway is to mention it a few times before it starts.

Tell your audience that something big is coming and to keep posted on your page. You can also use Instagram Stories and Lives before and after to promote and create awareness and interest.

Get creative when it comes to promoting your giveaway. You can use your email lists or other social platforms such as Facebook, YouTube, or Twitter. The more promotion, the higher your chances of return.

Choose Winner

Once your giveaway has ended, it’s time to pick a winner! Make sure that you collect all the entries and then you can use any random generator to ensure the winner is picked fair and square.

Once you finalized the winner, check that they followed all the rules. After that’s done, you can reach out to them to give them the good news! 

Don’t forget to announce it on your page so that people know that someone has won and that the giveaway is over.

Review your Giveaway Campaign

Once the giveaway campaign is over, you should track the entire process to see what worked and what didn’t.

This will enable you to see the overall return on investment and will help you better prepare for the next giveaway.

Instagram Insights can be very useful to better understand the success of your campaign. 

contest winner blowing confetti

Wrapping It Up

No matter what business you’re in, Instagram giveaways are one of the best ways to reach new audiences and promote your brand. Giveaways let you engage with your fans and can help grow your social media following. 

For those who don’t know how to do a giveaway on Instagram, it’s crucial to keep these campaigns targeted and consistent.

So, to schedule your posts and keep them flowing throughout the giveaway, don’t hesitate to give Preppr a try!

Account Manager | Contentellect - Intelligent Content Creation

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