A wholesome content strategy for Instagram should contain a balanced ratio of feed posts and Stories, well-seasoned with some reposts and resharing. No, this is not for the lazy Instagrammers who don’t have time to create their own content. On the contrary! It’s for those who have the wide-view and broad-mindedness to diversify their tactics.
While other social media platforms have native reposting features, Instagram only recently introduced an update that allows to reshare a post as an Instagram Story. And this isn’t even yet available for all countries or accounts. However, there are other tactics that can be used to reach the same results. But first things first! We’re going to walk you through the benefits, the must-dos and the gimmicks that you need to know to repost like a pro and increase your Instagram engagement.
Why you should repost content on Instagram
Reposting or resharing content from other accounts is a great strategy for your Instagram account. Of course, as long as the content you plan to repost is related to your business or is in-line with your brand philosophy. But what exactly does this strategy bring you? And why is it so great? Her’s our top 3 reasons:
1. Gain more visibility and increase your reach
Reposting content will help you reach a broader audience by having a new channel opened to the followers of the Instagrammer you’re reposting. And since a recommendation from a friend is always more credible than a promo from a brand, you’ve hit jackpot!
2. Nurture the sense of a community
Acknowledging content from your followers is the easiest way of nurturing a community. Not to mention that it’s a real conversation starter! You’ll come across as more authentic and approachable, opening up new communication channels. You’ll also encourage (without words) other Instagrammers to create content related to your brand.
3. Show real-life use of your product/service
You can talk all you want about how great your service or product is. But without consumer proof, you’ll get nowhere. Thus, if you stumble upon quality user-generated content, reshare, reshare without hesitation!
What types of content to reshare, repost
As you might have guessed, sharing content must follow a strategy. And it must fit with the values and mission of your brand. Here are a few ideas about what type of content you could reshare on Instagram:
- Posts that are directly related to your products/services
- Photos from events you’re hosting
- Posts that are in-line with your brand philosophy
- Breaking news that makes sense for your brand
- Productivity/motivation posts
Of course, we recommend that you only select posts that are consistent with the aesthetics of your feed. So pay attention to the color palette in the posts, but also to the captions, if you plan on including these as well. If you’re going to go for a reposting in your Instagram Stories, you can loosen the restrictions a tiny bit. But just a bit!
Now, if you’re still feeling unsure about what to repost, just have a look at some famous brands and what they’re doing. Take, for example, GoPro. They are simply killing it by reposting awesome content created by their clients with the GoPro!
Another ‘way to go!’ example comes from Momondo, who are using user-generated content on a constant basis!
What steps to take before you reshare content on Instagram
No matter how big your brand is, there’s one step you should never, ever miss before reposting content that’s not your: asking for permission. Sure, you might think that the Instagrammer in case will feel flattered that you want to reshare content from their profile (maybe they truly will), but you still need to ask. There’s no way around it.
Now that we’ve made that perfectly clear, here’s how you can get around to ask for permission:
1. The best way to do it is to send a direct message to the Instagrammer. Make sure to be cordial and include the exact reasons why you want to reshare their content. They’ll sure love to hear them. Also, you can increase your chances of getting a “yes” by stating one of two benefits. However, don’t overdo it! The last thing you want is to seem as if you’re boasting.
2. Another great (and more formal) way of asking for permission is to connect with the Instagrammer via e-mail. Here you’ll be able to go into more detail and layout a formal request that will make you seem as professional as you want to be.
3. Break the ice by commenting on the post you want to share. You can use this occasion to also ask for permission or just as a nice way to start the conversation. Totally up to you! However, we recommend that you better take things privately to discuss all the details.
No matter which way you chose to contact the Instagrammer, be quick to ensure them that you’ll give full credits for the post.
How to repost content on Instagram
Until February 2018, you had 2 options of reposting content on Instagram.
1.You could choose one of the many 3rd party apps that did just that: helped you repost content. Most of them worked by copying the post link and introducing it into the app. One such app is Buffer.
2.You could manually do the repost. And you can still do now. To manually repost, first take a screenshot of the post in case. Then, share it. However, remember this: as tempting as it might be, don’t edit the photo. Instead, choose only posts that you feel comfortable to share as they are.
Luckily, Instagram just introduced a new feature. It’s not yet available to all accounts, but it sure is exciting. From February 2018, Instagram has been testing an option that allows accounts to share public feed posts to their Stories. Of course, all accounts must first agree to have their content up for reshare.
To see if your account has the option, select a post you’d like to repost and open the share option. You should have the “add post to your story” option available.
While the option might not be available for all to use, everybody has to ability to turn on the option “allow resharing to stories” from Settings.
Are you ready to repost?
We hope you’ve found the inspiration (and the posts) you needed to tone up your content strategy on Instagram. And, don’t forget, even reposts can be scheduled with Preppr! Enjoy and have fun!