Social media expertise is super important for all brands and businesses today. Customers use social media for all sorts of things, from shopping to scouting the best brands, even giving reviews and feedback on products. So, it’s vital to make sure that your brand’s social media image is consistently on point.
But how does one become a social media expert? What exactly does it take to call yourself a great social media manager? Let’s find out!
The Role Of A Social Media Expert Or Social Media Manager
The role of a social media specialist is exactly what it sounds like. You have to know the ins and out of the top social media platforms, follow relevant trends and changes to platforms, keep your brand on the ball, and basically build and sustain everything that relates to your business’ connection and social media.
As you can imagine, this takes a lot of planning and organization. You need to have the ability to learn and adapt very quickly as social media is constantly evolving!
Here are just some of the things that your brand’s social media expert or manager needs to be able to do:
- Share and manage social media posts
- Plan and schedule posts to different platforms
- Create a social media marketing schedule
- Establish a content creation strategy
- Manage and liaise with the marketing and digital marketing team/s
- Respond and initiate engagements online
- Propose and drive social media campaigns
- Maintain consistent brand marketing across social media platforms
- Develop the language, tone, and aesthetic of the business on social media
- Define the goals of each platform used
However, if you want to go above and beyond, check out these eight tips to become THE social media expert.
8 Tips To Become A Social Media Expert
Set Clear Goals
The first thing you should do when handling a social media account, whether it is personal or public, is establish clear goals. This is the beginning of any fantastic social media plan.
You want to have a clear idea of what you want to achieve with your platform. When it comes to social media for your business, your goals can include things like “increase brand awareness and recognition”, “grow reach”, or “boost conversion rate.”
Once you know what you want or where you want to end up, it’s easier to create the best pathway to the end goal.
Learn About Your Audience
Knowing your audience is the key to an effective social media strategy. With social media platforms, you’re basically having a conversation with your audience. So, you also need to know what your audience is about as this will help you to make sure that the conversation is stimulating and engaging for them.
Learning more about your audience helps you to know what content to create and which platforms you can find your ideal customer on.
Choose Platforms Smartly
This leads us to the need to have an understanding of the platforms available to you. As with a carpenter and a sheet of wood, social media platforms are the materials that you work with. You need to know how to manipulate or shape them so you have the perfect piece of furniture. Not really furniture, but you get it right?
You need to know what each platform has to offer and which can help you tell your business’s story best. You also need to find out where your target audience spends time the most.
Keep Up With Current Trends
Once you’re set on the platform you’d like to use, you need to make sure that you can keep up with changes in trends on that platform. On Twitter, you can check out trending topics on the Explore page, and Instagram’s Explore also lets you know about top hashtags and accounts. Keep an eye on hashtags and trends so that you know what your audience is talking about.
You also want to stay informed about the latest changes to platform features or application updates. Instagram, for example, is constantly adding new features like Stickers, Stories, IGTV, and more. Knowing about these developments will be great for your content creation because you can create posts that are relevant and current.
Prioritize Communication & Conversation
As we mentioned, any social media expert should try to have a conversation with their audience. The best way to do this is to understand what engagement tools you have available to you and try using all of them as much as you can. Engagement tools from different platforms include liking, sharing UGC, commenting, sending a private message or DM, retweeting, and more.
Track Your Analytics & Metrics
There is no point in having goals and just sharing post after post without knowing whether your content is a hit or miss. With analytics, you can track your goals, review your performance to see whether your strategies are successful or not.
Metrics you should definitely monitor are:
- Reach
- Impressions
- Post engagement
- Likes
- Clicks
- Comments
Create A Social Media Calendar
Everything in your life as a social media expert revolves around good organizational skills. You need to make sure you have great content in the pipeline, ensure constant engagement across all your pages, monitor goals and metrics… The list goes on.
Our advice? Create social media calendars where you can plan out and schedule your posts. This will help ensure there’s always content ready to go out. You can have a social media marketing calendar for the management of your campaigns as well as a calendar for administrative tasks.
Allocate Work
Do not try to do everything yourself! It’s a major undertaking to take photographs, design, write, manage, organize shoots, be a stylist, schedule, and do all the other things on your own. It’s important to have a team with suitable skills and allocate tasks accordingly.
Now You’re A Social Media Expert!
By following the tips above, you’ll be ready to conquer the social media world in no time! Luckily, Preppr is always here to help you out. Once you have a couple of posts ready to go out, all you need to do is schedule them and the rest is history!
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