When you start anew with an Instagram account, 0 followers might seem like a daunting number. Then, your first follower pops up and you think: “Great, only 9,999 more to go!”.
Okay, we admit it: that’s daunting as well.
However, even if we won’t deny that getting to 10k followers on Instagram involves a lot of hard work, it’s not impossible. Getting to 10k Instagram followers is not solely reserved for huge brands. Any ambitious social media manager or small business with big dreams can achieve this number of followers and boost their way to even more impressive figures.
In this article we’re going to lay out the basic techniques you need to cover in order to ensure a smooth path to your first 10k followers on Instagram. Of course, we’re not going to stop there and we’re also going to reveal some advanced approaches that will help you sustain your efforts.
Create and maintain an Instagram aesthetic
To get to your first 10k followers on Instagram as fast as possible, the most important thing you need to make sure of is that you have a carefully planned strategy. Once you do, establish exactly how it can translate into a coherent visual aesthetics.
Why? Because in order to attract new followers you need to be smart about your content and hook users through interesting, fresh and out-of-the-box visuals. However, in order to retain followers, you need to be able to sustain that interesting visual aesthetic throughout your entire feed.
A coherent Instagram aesthetics will help followers instantly recognize posts from your account, increasing the chances of engagement. Of course, building an original Instagram aesthetics is not easy and, besides requiring a lot of work, it also entails a bunch of creativity. If you feel like you’ve hit a dead-end, you can get inspired by thinking about a theme or a graphic pattern. For even more juicy ideas, you can go through Preppr’s step by step guide for a coherent Instagram feed or, if you’re already an Instagram veteran, dig deeper with some more advanced tips and tricks.
Post quality content consistently
We believe this should go without saying, but we’re going to say it anyway: in order to get to 10k followers on Instagram (or anywhere for that matter), you need to make ‘quality’ your primary goal! With your Instagram strategy and aesthetics well-planned, plan on how to see it through flawlessly. Yes, that means that even if you’re trying to go for a rough aesthetics (the 90s types of visuals are, after all, back in style and vintage is the new cool) you need to give old-school a top-notch spin. No matter what style you decide upon, whether it’s inspired by the 60s or from a far-away future, it should be, first and foremost, quality driven. Of course, visuals are only a part of the ‘quality’ story, the essence of the content is the other, copy included. So make sure to create interesting content-wise posts crafted with smart captions.
While quality is mandatory to get your 10k followers on Instagram, you need to bring consistency to the table. Because no matter how high-quality your content is, if you only post once in a while, you’ll get nowhere close to your goal. That’s why having a posting calendar is essential to your growth. Plan ahead and stay ahead.
Choose your hashtags strategically
Hashtags are the essence of Instagram and the reason why it has, in fact, become so popular. That’s why selecting the right hashtags to go with your post is a big deal when trying to reach your first 10k followers on Instagram. Or, actually, when you’re trying to achieve anything on Instagram.
While tackling the most accessed hashtags will bring you a lot of exposure, this isn’t necessarily the best strategy. Turning to very used hashtags also means that your content won’t stay in the front rows of Instagram for long. Instead, try finding hashtags that address specific niches. This way, you’ll target smaller groups of Instagram users, but you’ll increase your engagement chances.
When it comes to finding the best hashtags, there are a number of great strategies you can use: from getting inspiration from your current followers to having an eye on your competitors and staying on top of trends that go beyond your industry. If you’re looking for inspiration, we’ve given quite a lot of attention to hashtags, researching both the way hashtags will work in 2019 as well as everlasting hashtag strategies that will never go out of style.
Engage with other accounts
Reaching 10k followers on Instagram isn’t done in a vacuum. That means you don’t get to that big of a followers’ count without reaching out to them. You can’t expect to simply post consistently and gain new followers. Staying in your bubble will leave you…well, with only your bubble. You need to get out and meet the digital world, as originally and creatively as possible. Instagram is an interactive medium and artificiality is not only discouraged but punished.
To gain more followers, you need to get out of your comfort zone, out of your feed and interact with other accounts. These accounts can be users from your target audience, influencers, or other connex businesses that can somehow complement yours. A like here, a few comments there and a rounded strategy for various interactions will get you a long way. A word of caution here: whatever interactions you choose, make them authentic and relevant! Generic, out-of-context comments of the type ‘great pic, love it’ can cause more harm than good.
Take the Stories Path
A key strategy to getting your first 10k followers on Instagram is to diversify your communication methods. After you’ve created a coherent Instagram feed, you need to also think about Instagram Stories. In fact, Instagram Stories are slowly becoming the star of Instagram and ignoring them would be a fast-steady way of losing terrain on the social media platform. Also, it would be a big shame to ignore Instagram Stories because they offer such a big opportunity for creativity.
Instagram Stories can help you reach more followers by getting away from the restrictions of the feed’s algorithm.
All stories are displayed based on a time criteria so you have bigger and many more chances to reach your target audience. And we’ve not even mentioned how fun Instagram Stories can be! Actually, we have in other informational articles about Instagram Stories and in our complete Instagram Stories Blueprint that covers everything (and we do mean everything!) you need to know to master them.
Establish smart partnerships
Okay, we’ve established that Instagram is about reaching out and engaging with other accounts. But, to get to 10k followers, you need to stretch even further. To get to your first 10k followers on Instagram you must create smart partnerships. Sounds like common sense, right? However, it’s not the common practice it should be. Why, there’s no telling, especially since partnerships are not hard at all to make.
The simplest form of partnerships can be initiated by sharing the posts of your current followers or by asking followers to use your branded hashtags. If you want to take things a step forward, you can engage with influencers and create paid partnerships. Sure, there’s a certain business art when it comes to interacting with influencers and establishing fruitful partnerships for both sides. No worries though, we’ve covered the essentials of influencer marketing and you should check these to make sure everything goes smoothly.
Use third-party tools to ease your job
All the tips and tricks we gave you so far might seem like a lot of work. Indeed, they are. Getting to 10k followers on Instagram is not an easy task. However, you don’t need to take it all upon yourself. Help is on the way. First, your Preppr sidekick is here to help you with posts automation, so you can schedule your content for weeks and even months in advance. Of course, that’s only the beginning, as the market is filled with automation tools that can help you easily find users that fit your target audience or create automated engagements (but authentically! be mindful). Check out our article on some of the most-useful automation-tools for Instagram.
Start building to 10k followers on Instagram!
We’re not giving advice only for the sake of sharing. We’re keen on seeing results. So, share your journey with us and keep us posted on how long it takes you to get to that coveted 10k followers on Instagram. How well did our strategies worked for you and what other techniques have you applied? Tell us in the comments below.