Bots and ill-intentioned users are the main targets of the new authenticity measures introduced by Instagram. Announced on August 13th (a prophetic date, some…
Instagram Reels: The Inside Scoop on TikTok’s Younger, Distant Sibling
If you have a deja-vu with Instagram Reels, we don’t blame you. If it feels like TikTok, records like TikTok and distributes like TikTok,…
Social Media Marketing Budgets: Unveiling the Great Unknowns in Mid-2020
As the first half of 2020 comes to an end, the economy is wandering on uncertain terrain. Now, more than ever, social media marketing…
How to Launch the First Instagram Live for Your Business
“How to get closer when you need to stay at bay?” Well, that’s the question businesses have been obsessively asking their marketing departments for…
Shopping on Instagram: A New Feature to Get Your Business Back on Track
In 2020, the world slowed down to a halt. People stopped going out, cut their expenses and limited all nonessential activities. As the COVID-19…
The Omnichannel Marketing Guide (+3 Steps for Implementation)
You can use omnichannel marketing to assist your business by making it easier to give customers an integrated experience. While omnichannel marketing provides multiple…
