Instagram Inspiration

8 Instagram Bio Ideas To Enhance Your Profile

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When creating your Instagram account, thinking up suitable Instagram bio ideas and setting up an awesome and creative profile can seem like a drag. You may just want to get on with the good stuff and share your content…

Newsflash! Instagram profiles matter and what you choose to include in your bio is more important than you think. 

Keep reading our article on this often-overlooked IG element. By the end of it, we promise you’ll have the best Instagram bio ideas for your profile!

What Is An Instagram Bio & Why Does It Matter?

If you go to your Instagram account profile (or any account profile, really) you’ll find a description below the username. This description can be 150 characters max, and it presents a perfect opportunity to share who you are and what you’re about with profile visitors. 

The bio is important for this reason. It’s one of the first things that visitors see when they arrive at your profile page. So, it’s a vital tool to grab visitors’ attention, give them a glimpse into your brand message and personality, and nudge them to stick around and get to know more.

You want to use your bio to convince users that they want to follow and engage with your brand. 

This might sound like a lot of expectations from just 150 characters, but you’d be surprised what you can do with the right Instagram bio ideas!

8 Inspiring Instagram Bio Ideas To Help You Create The Best Bio

Take a look at these eight Instagram bio ideas to help you showcase the best things about your brand, engage visitors immediately, and optimize your profile. 

About You

If a user is visiting your profile, then of course they want to know all about you. What is your brand focused on? What do you have to offer? And what interesting things do you want users to know about you? Use your bio to tell users more about who you are and what you’re all about like @preppr


Using one of Instagram’s categories can help you simplify this ‘about you’ step. Categories are exclusive to business accounts and they help users figure out what you do at a glance.

You can change these on your profile following the same steps as you would when editing your bio. These also help you save up space on your bio so you can get to share other important titbits. 

Contact & Location

Users may also wander onto your profile in search of a way to contact you. It helps to have contact info on your profile. For business profiles, you can simply add contact buttons that enable users to call, email, and get navigation instructions for your business. 

If you don’t have a business account, but want people to get in touch with you, you may want to add a line saying “DM me or drop me an email on xxx.”


A link is a must! Whether it’s sharing your latest products, a #linkinbio URL, or a link to your website, you should utilize your bio as a way to get users to visit other digital platforms you have. 


Of course, you don’t have to be practical and literal when telling other users about you. Try an inspirational or fitting quote that alludes to your brand values and personality. Or, if you’re a brand like Nike and your slogan is super inspirational, you can just go with that!

Emojis & Fun Symbols

You don’t just have to go for traditional text, you know. Most people online today use emojis and other symbols to communicate. So, emojis and symbols are a funky way to get your point across and play around a little on your profile. 

Cool Fonts

You might not know this but you can also change your font on your Instagram bio by using an Instagram Fonts tool. Choose a font that fits your Instagram branding and style guide.

This will help make your profile stand out from the rest. Or, you could use it to emphasize a certain phrase to make it more eye-catching.


And finally, we cannot forget the power of hashtags! A simple hashtag can tell users exactly what trends you’re following at the moment.

With hashtags used politically nowadays, you can also include hashtags for movements that your organization stands with as @nike does with #BlackLivesMatter and #StopAsianHate.

Things To Think About When Brainstorming Instagram Bio Ideas For Your Brand

All of the above elements and Instagram bio ideas can help you build the best and most creative bio for your brand account. Other than just the ideas, you need to think about what your brand is about and what you want to get across through your 150 characters. 

Consider the following questions when choosing the Instagram bio ideas that suit your brand: 

  • Who are you? What is your brand about?
  • Who is your target or ideal user/audience?
  • What is your brand’s tone or personality? Is it formal? Casual? Quirky and playful? Professional?
  • Does your brand have any standout qualities or special skills or products that set you apart?
  • What do you want other Instagram users to get from your profile? 

Keep these questions in mind when selecting the Instagram bio ideas you want to use for your profile. 

For example, if your business is a quirky but niche downtown cafe and bakery, you may want to stick with a casual and inviting bio with some humor or quirk.

You may also want to use relevant emojis like a coffee cup, some baked goods, and a drooling face. Sharing your location, contact and a link to your products would be valuable as well.

We also don’t see what could hurt from a finger pointing down at your feed for visitors to check out pics and clips of your space and yummy goodies! 

Woman thinking while on phone

Brainstorm Your Instagram Bio Ideas Today!

Now it’s time to get out there and create the perfect Instagram bio for your brand. With these handy Instagram bio ideas and tips, get the most out of this 150-character profile tool today!

Account Manager | Contentellect - Intelligent Content Creation

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