Instagram post ideas come in many forms, shapes, and tones. But what about those dreadful moments when they don’t come at all? Whether you’re out of ideas or out of engagement, you’re simply not hitting the sweet spot of Instagram lovability. Don’t worry. It happens even to the best of the best creative Insta writers. And it’s even more prone to happen when you want to schedule your Instagram posts for a week or even the whole month.

Okay, we’ve all decided that you’re not going to hit the panic button. But how can you turn things around and create Instagram posts that will make followers stop, click love and comment? Luckily, we have some tips and tricks in our bag of gimmicks and today we’re going to share them. We’re going to give you direct access to our Instagram posts’ muse and the techniques we use to get our creative juices flowing.


  1. How to tackle your Instagram posts strategy
  2. Sweet, sweet content types and ideas for Instagram posts
  3. Great Instagram posts quotes for steady use


I. How to tackle your Instagram posts strategy

Getting started with your Instagram posts might be specifically hard if you don’t have a content strategy in place. Great Instagram posts begin way before deciding on what photo to include and what caption to write. Instead, these are rooted in a healthy and mindful content strategy.

In a nutshell, here are the things you should consider and do before even uploading a photo to Instagram:

How to plan your Instagram posts strategy
  1. Set up your short and long-term objectives for your Instagram account
  2. Draft your Instagram marketing strategy
  3. Create your content strategy
  4. Note down a list of Instagram posts categories and types
  5. Research hashtags
  6. Brainstorm Instagram posts ideas
  7. Start creating your Instagram posts

As you can see, the actual process of creating Instagram posts is only number 6 on our list, and that’s because we chose to compress a few steps. Otherwise, it would be even further down. This is particularly because a great post entails both research and a lot of thought.

Don’t expect to just go about your day until a great idea for Instagram content pops up. For one thing, if you’re serious about your Instagram efforts, you must post at the best times. Secondly, all your Instagram posts must all work in the same direction to achieve your objectives and they must have some sort of coherency.

How to tackle your Instagram posts planning

Thus, while the serendipity approach works perfectly for personal accounts, when it comes down to business things are completely different. You need to know ”why“ before you even think of ”how“. Then, and only then, you’ll be able to get at it!—-

II. Sweet, sweet content types and ideas for Instagram posts

Once you’ve created your content strategy and you have a clear direction as to where you want to take your tone of voice, it’s a great idea to come up a list of Instagram posts categories and types. This will definitely come in handy in the long-term, as you’ll establish an efficient process of creating content. Here are a few lovely ideas that will boost you up:


Since Instagram posts should be a balanced mix of brand essence and entertainment, tutorials can become the perfect fix. What’s more, whether you’re promoting a product or a service, tutorials are a great way to help your followers understand how it works. Show your followers the specific steps necessary for using your product/service, but also make sure to include its benefits.

Another great way to create Instagram posts tutorials is by incorporating tips and tricks or DIY gimmicks that are directly connected to your product. For example, if you’re a makeup brand you can easily throw in some ”how to keep your skin clear“ tutorials, just like @makeupselected does.

@makeupselected tutorial Instagram posts example

Work Habits

Creating Instagram posts that offer a behind-the-scenes exclusive view of your company culture will help you achieve 2 things:

  • gain the sympathy of your clients
  • attract new potential employees

Instagram posts that empower employer branding are a great way to diversify a feed that’s usually mostly focused on B2C. You can even throw in some funny Instagram posts while you’re at it. And, if you show followers how fun your office is, with what kind of treats you pamper your employees or what extra-activities you enjoy as a team, you’ll definitely win some valuable points. For example, @kanoapps let’s everybody how that summer time is out of the office time, even when they’re working.

@kanoapps work habits Instagram posts example

Ask Me Anything

An AMA (Ask Me Anything) Post is the best way to engage your audience, on their terms, allowing you to discuss topics they are interested in. This Instagram post idea lets your audience ask you anything they want, giving you 24 hours to respond. 

This will help humanize your brand and allow your followers to get to know the real you behind the profile. Don’t be shy, get creative with this one! 


A witty way of rising your engagement levels is to create Instagram posts related to current trends. You don’t have to agree with the trends (who could possibly agree with the ”pods“ trend?), but you have to give it some kind of connection with your area of business.

Whether it’s a new, quirky challenge, or just a relatable meme, your audience will respond. Sometimes the best way to engage your audience is to simply have fun, your followers can tell when it’s authentic and will likely engage more.

Yes, you can use this technique even if it’s only to dismiss the trend as absurd. Just make sure it’s relevant your target and put a twist on it. Just like that you’ll be ready to ride the waves the trend is making.

@the_haute_hunter trends Instagram posts example

Get Your Followers Groovin’

Now that Instagram is linked to Spotify you can share music from your Spotify account to your story, for your audience to enjoy. One of the best things about these Instagram post ideas is that your audience can get a glimpse into what you’ve been listening to, what genres of music you like, and most importantly who they should be listening to!

Creative Challenges

Everybody loves a good creative challenge. Okay, almost everyone. But if your target’s into that sort of interactions, then Instagram posts that contain creative challenges can get your engagement and reach sky high. The trick here is to give them a challenge that’s directly connected to your brand. The easiest example is the way GoPro does it. The brand encourages its users on Instagram to share the moments they capture on camera under a single hashtag. The CTA is easily displayed in their bio.

@gopro creative challenges Instagram posts example


Any great Instagram posts strategy should include content that relates to the most important events of the moment. And, luckily, no matter what industry or domain you’re activating in, news are all around nowadays. If anything, there’s too much news, so make sure you serve only relevant and reliable info.

There are various ways to go about the format of presenting your news in Instagram posts. You can choose to go with just text, create a video, post a picture or do a graphic representation. For more variety, you can alternate between this to offer your target a breath of fresh air.

Contests And Giveaways

When it comes to Instagram posts, you couldn’t ask for a better engagement trigger than a contest. Free stuff has a way of exciting us even when the prize is not that big. But who would pass out on something that doesn’t cost a dime? Especially if it’s something funny or something that might come in handy (even if once in a lifetime). As long as it looks cool, people will throw in their comments.

@eatyourcoffee contest Instagram posts example

Hashtag Your Posts

Whilst hashtags may seem like the least engaging thing about a post, the reality is that they are still vital in encouraging user engagement. Hashtags link your posts or stories to a wider audience, allowing your story or post to get maximum exposure.

You could even start a trend by using a hashtag and watch as your followers starting using it to engage with you.

Instagram Reels

Instagram Reels is the newest and hottest Instagram feature and if you aren’t already using it, you should get on it right away! Now you can easily make longer videos, with easy-to-use cut and edit features. Reels are ideal for DIY videos, behind the scenes, tutorials, and pretty much anything else. 

Wisdom Tooth/Truth

More and more people are spreading awareness of various causes across social media platforms such as Instagram.  Young people have turned to Instagram to vent their frustrations or to call for solidarity and social action. In these situations, posting engaging content means the difference between creating action and change, or not. 

Instagram post ideas centered around social impact, global movements, or simply just sharing your point of view on these topics will humanize your brand and allow your followers to see a different side of you.

If you have a strong opinion to voice, then voice it the right way through your Instagram posts! Sharing inspirational or motivational content will empower your followers and get them to feel a stronger bond with your brand. Creating inspirational Instagram posts is also a great way to express your brand values.

@sophiaamoruso wisdom Instagram posts example

Ask Your Audience A Question

Asking your audience fun or controversial questions is a great way to keep your followers engaged. Anything from ‘what is your favorite holiday destination? to ‘does pineapple go on pizza?’ will be sure to get your audience clicking and engaging with your brand.

Now, with Instagram’s poll feature, you can take this a step further allowing your audience to engage with a simple click of a button.

Post What You Love

Whether it is a personal or a branded business account, the reality is that your followers want to know you, the real you. Post content that you love and that you are passionate about. As we all become inundated with more and more information every day, authenticity always comes through, and followers will notice this.

Customer Posts

Using Instagram posts from your followers or customers is a great way to reinvent the testimonial on Instagram. Take for example Paula’s Choice. They are re-posting (and giving credit) to customers who’ve tried and loved their products. Adding before and after photos will add even more credibility to your Instagram posts and will easily be able to convert followers into customers.

@paulaschoice customer repost Instagram posts example


III. Great Instagram posts quotes for steady use

You might as well face it now: there will be times when no matter how great your Instagram posts strategy is and how well-prepared your process is, you won’t have any inspiration. But don’t despair! We’ve prepared a list of Instagram posts quotes that can easily get you out of trouble.

Instagram posts quotes for steady use

Instagram posts inspired by movies

”This will not turn out the way you think“ – Luke Skywalker, Star Wars: The Last Jedi

”Will you stop interrupting me while I’m interrupting you!“ – Winston Churchill, Darkest Hour

”We came for a good time, not for a long time“ – Willoughby, Everybody Wants Some

”Sooner or later, different scares people“ – Young Chris’s Father, The Accountant

”If you could see your whole life laid out in front of you, would you change things?“ – Dr. Louise Banks, Arrival

”‘We’re defined by our actions, not our words” – Kielyr, Captain Fantastic

Instagram posts from movie quotes

Instagram posts said best by people who changed the world

”The most common way people give up their power is by thinking they don’t have any“ – Alice Walker

”Believe you can and you’re halfway there“ – Theodore Roosevelt

”Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference” – Robert Frost

”Our lives begin to end the day we become silent about things that matter“ – Martin Luther King Jr.

”Everyone thinks of changing the world, but no one thinks of changing himself“ – Leo Tolstoy

”Men, their rights, and nothing more; women, their rights, and nothing less“ – Susan B. Anthony

”Education is the most powerful weapon which you can use to change the world“ – Nelson Mandela

Get your Instagram posts all witty with some book wisdom

”And now that you don’t have to be perfect, you can be good“ – John Steinbeck, East of Eden

”Well-behaved women seldom make history“ – Laurel Thatcher Ulrich, Well-Behaved Women Seldom Make History

”Do interesting things and interesting things will happen to you“ – John Hegarty, Hegarty on Creativity: There are no rules

”The goal isn’t to live forever, the goal is to create something that will“ – Chuck Palahniuk, Diary

”Keep opening new doors and eventually you’ll have built a palace“ – Steven Johnson, Where Good Ideas Come From

Instagram posts from book quotes

Jam some vibes in your Instagram posts

”There’s a crack in everything. That’s how the light gets in“ – Leonard Cohen

”Don’t criticize what you can’t understand“ – Bob Dylan

”I get by with a little help from my friends“ – John Lennon

”Excuse me while I kiss the sky“ – Jimi Hendrix

”Every little thing gonna be ok“ – Bob Marley

”It’s a beautiful day, don’t let it get away“ – U2

”You’re the best thing since sliced bread, the next day you’re toast“ – Cam’ron

Instagram posts from lyrics

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