Over the years, Instagram went from a photo-sharing platform to a complex community network that encourages creativity and business endeavours.
To keep up with their users’ multi-layered interests, Instagram diversified the type of accounts it offers. Today, you can choose among three different kinds of profiles: business, creator, and personal.
Question is: which one should you use? The answer is… it depends.
If you’re serious about monetising your Instagram efforts, you should ditch the personal profile. Of course, you’ll still be left with two options, and making up your mind will require some research. That’s where we come in, to save the Instagram day!
This article will take the professional Instagram profiles for a spin and look into their best features. By the end of the post, you’ll have a clear idea regarding what type of account is your best fit. Plus, you’ll learn with some valuable tips on scheduling posts and finally have the chance to take a well-deserved break.
Business Instagram Profile
Its name leaves no room for doubt. The business profile is created for businesses, brands, organisations, service providers, and organisations.
These accounts have all the features a business would need to implement marketing campaigns, monitor results, and grow.
How? Glad you asked. Let’s zoom in its features and see what you can achieve with a Business Instagram profile.
Run Instagram promotions and ads
With a Business Account, you can get your content out to more people by rolling Instagram Promotions. Plus, if you link your Instagram to your Facebook page, you’ll even be able to run Instagram ads, which allow for more targeting complexity.
Add business info on your profile page
Want your followers to get in touch with more easily? Great! With a business Instagram profile you can add your email, phone, or address to your profile page. The info will appear as a “Contact” button, making it simple for interested buyers to drop you a message, call you, or find you offline.
Access insights and analytics
The analytics dashboard is — without a doubt — the most important feature offered by business accounts.
Instagram insights are instrumental to account and business growth. They can help you tweak your strategy to reap better results.
Thanks to Instagram’s analytics, you’ll access valuable info regarding your posts’ engagement, and your audience’s habits. Why is that important? Because knowing what happens in the “backstage” will empower you with the knowledge needed to adjust your strategy and grow your business.
Use Instagram Shopping
Business profiles have the option of setting up a shop on Instagram. That means you’ll have a “View Shop” button on your profile page. Plus, you’ll be able to tag your products in posts or videos, enabling followers to purchase items without leaving Instagram.
Instagram continuously improves its Shops experience by adding new features such as collections or improving its checkout process. However, before you rush into selecting your Instagram products, you need to have your account verified and approved.
Creator Instagram Profile
Have more privacy
Creator accounts have more flexibility than business accounts, especially when it comes to privacy.
For example, if you choose a creator account, you’ll have the option of hiding your Instagram business category and your contact info. However, if you choose to display your category, you’ll have the possibility to opt for profile descriptions such as artist, blogger, chef, coach, and many more.
Another cool feature of creators accounts is the ability to sort out your direct messages, by selecting who can contact you and who cannot.
Get Instagram Creator Studio on desktop
The Creator Studio is a joint Facebook-Instagram desktop platform that enables creators to post, manage, and monetise their content.
It’s the best way for influencers, bloggers, and more to find out about some of the newest Instagram features, plus other opportunities to monetise their efforts.
In essence, the studio is a means for creators to get support to increase their ad revenue, get more brand collaborations, and increase support from fans.
Plus, it even enables users to schedule posts and IGTV videos. However, the Creator Studio’s scheduling options are limited, not helping you find your best time to post or manage your feed aesthetics. For all this and more, consider using an Instagram sidekick such as Preppr.
Tag products from brands
Creator accounts can directly tag products from brands, paving the way to seamless band collaborations.
Plus, followers will also be able to shop the looks they love directly from creators, without leaving Instagram. This double-joint deal also benefits brands, which will definitely enjoy better marketing results.
In the end, it’s a win-win for everybody involved.
Access posts analytics AND creator-specific analytics
While creator Instagram profiles have access to the same analytics as business profiles, they also enjoy more in-depth analytics courtesy to the Creator Studio.
As a creator, you’ll be able to
So, dig in!
Personal Instagram profile
Personal accounts are limited in scope, addressing those Instagramers who are only looking to enjoy the ride.
It offers the main functionalities that enable everyone to have a great time and connect to their communities. As a personal profile, you can post, share stories, create story highlights, save collections, and have a close friends list, among other things.
If you’re considering whether or not to keep your profile public or private, our article might help you make up your mind.
Made up your mind?
In case you’re still wondering which Instagram profile to choose, here’s a quick breakdown:
Business Instagram profile: Perfect for businesses, retailers, organisations, or service providers; offers great analytics tools, and enables users to find your business more efficiently.
Creator Instagram profile: Designed for influencers, bloggers, opinion leaders who want to stay close to their followers, but care more about their privacy; offers a desktop Creator Studio for content management, plus more in-depth analytics.
Personal Instagram profile: Made for the everyday Instagram hero who wants to have fun posting and interacting with their communities; offers basic features such as posts, stories, highlights, collections, IGTV, and Reels.
Now that you know more about profiles, it’s time to switch to your desired type of account and start posting. To ease your posting process, try Preppr. It will help you schedule posts with ease, find your best times to post and curate a stellar feed, among countless other benefits.