What is Preppr? Preppr is the latest project developed by INK361. Does the name ring a bell for you? Back in 2011 when Instagram was just beginning to rise itself, our company INK Limited, was the first to develop a desktop Web interface of Instagram called INK361. The popularity of the interface skyrocketed pretty quickly since then, and we’re happy to report that we currently have 22 million monthly active visitors on the platform. Not only did INK361 give users different options for how they’d like to view their feed, but it has always been highly data driven, allowing marketers the ability to get insights like never before.

Since our launch of INK361, we have continued to improve the product, making it simple for anyone to manage their account and study their audience and competition so they’re capable of understanding what works and what doesn’t. You can imagine that by working with all this Instagram data and understanding how people use the app over the years, we learnt a whole lot. Those insights are what inspired our latest endeavour to make Instagram even better for users: Preppr.

 In a nutshell, Preppr was developed to be your go to Instagram Sidekick. It makes the lives of professional Instagram users like social media managers and digital marketers, so much easier, allowing them to schedule and publish their content in the most user friendly way possible.

What Makes Preppr So Special

Available as both an iOs app and for desktop, Preppr allows you to do all your post creation within the platform. All photos can be uploaded to your Preppr media library straight from your camera roll, local drive or Dropbox and Google Drive for later use. The application even allows you to see which photos and videos you have already used or scheduled, ensuring that you don’t double post by accident in the future. Besides photos and videos, a special library also stores your captions and hashtags, so you can easily reuse them. We also developed a feature for the web letting you schedule your first comment and change the link in your bio with every update. 

And then comes the data

While you’re given the option to manually select your custom publishing times,Preppr recommends publishing times for you based on extensive in-house research by reviewing data of over 500,000 Instagram posts. For the most part, the app and the desktop version are identical, though features may first appear on the app before they are rolled out for desktop. One example is the feed preview. This will let you preview how your new posts will change your feed before your post, allowing you to swap them around to see exactly which order you should post, so your feed stays appealing!

But, here’s the real kicker: Preppr publishes automatically for you. Gone are the days where you need to set an alarm to make your post, or get notified that it’s time to get on Instagram. Instead of still having to pause your life while on vacation or during the weekends, you can simply plan and schedule in advance. Preppr finally makes it possible for you to make the most of your off time, and actually be just that: off.

Depending on your subscription package, you can add as many Instagram accounts as possible, perfect for workers managing the accounts of multiple brands. Because we know you’ll love Preppr once you try it out for yourself, we offer a 10 day free trial option for all users. No credit card details necessary when you sign up, and you can post as much as you would like during the trial period, the limit does not exist.  New features will be rolling out as the app further develops, so stay tuned for updates!


Product dev | @itspreppr| @ink361 | growth | monetization | Africa | Wildlife

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