Social Media Marketing

3 Unconventional Social Media Marketing Courses For Ambitious Instagrammers (+3 Bonus Resources)

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Suppose you’re looking for social media marketing courses that cover the basic principles, techniques and tools. In that case, this list is not for you. 

If, however, you’re feeling courageous, and you’re considering taking a walk on the wild side of marketing, welcome! These creative resources are just what your Instagram doctor would recommend – if such a medical profession existed in the digital world.

The prescription includes 3 creative social media marketing courses that will refresh your Instagram game better than a cold dip on a hot summer day. 

The first course walks you through fundamental strategies that will lead to a power-boost on Instagram. The second teaches you creativity in a broader sense. And the third helps you pierce into the future to get insights few other marketers hold. All three are incredibly engaging and a bit out there – in the best possible way. 

Social Media Marketing Course by Ogilvy 

Which came first? Social media or FOMO? This upbeat course created by Ogilvy, especially for 42courses, tackles the big questions of social media. 

Social Media with Thomas Crampton takes you on a spin among the fundamental concepts, focusing on effective communication, strategy, audience building, storytelling and content creation. 

Its most significant advantage is that it offers a strategic look at social media and teaches you how to efficiently grow a brand. Plus, drawing insights from decades of working for some of the biggest brands in the world, Thomas Crampton delivers an insightful behind-the-scenes glimpse. It’s a fun ride through a world of big ideas and actual campaigns. After all, this is Ogilvy we’re talking about – one of the biggest ad agencies in the world. Ever. 

And, in case you haven’t heard of 42courses until now, we encourage you to get out more. The learning platform gathers disruptive courses from some of the most prominent players in the ad and marketing industry. 

Jokes and FOMO aside, you don’t want to miss this one out. 

Creativity Unleashed: Discover, Hone, and Share Your Voice Online With Nathaniel Drew

Nathaniel Drew is a self-made social media celebrity and a superstar on YouTube. His likeable persona and unique content brought him 1.16m subscribers on YouTube plus an additional 145k followers on Instagram. Not too shabby! It’s clear that he knows what he’s doing and now he’s also sharing his “how” on SkillShare.

Although Creativity Unleashed is not your-obvious social media marketing course, the skills it will teach you will rock your Instagram world. Aimed at influencers and solo-entrepreneurs, the Creativity Unleashed course digs deep and helps you understand what makes you unique. 

By entailing a diverse set of techniques, from journaling and reflection, the course is more than just a theoretical run-through. It provides meaningful insights that will enable you to build a coherent personal brand and present it cohesively on social media.

Advanced Marketing Technologies By Adweek & IBM

Everybody talks about social media marketing courses that will help you step ahead of the game. Usually, these courses cover the same-old worn-out tactics that, excuse our French, booooring. But not Adweek and IBM. In their Advanced Marketing Technologies coursethey fast-forward into the future, pierce into its marketing intricacies and come back with actionable tactics for the present. 

Although the focus of the course is not solely on social media, it delivers an arsenal of futuristic technologies that are bound to make an impact no matter the platform used. To offer you just a flavour of how amazingly different this course is, here are a few of the lessons included:

  • Location-Based Marketing
  • AI and Content Marketing
  • Influencer Marketing Technology
  • Blockchain and Digital Marketing

You’ll learn how to use cutting edge concepts to solve marketing and social media challenges in efficient and creative ways. This is not a social media marketing course for the faint-hearted and, if you’re looking for the A-B-C of Instagram, you won’t find it here. Instead, you’ll find the A-B-C for something more remarkable: the marketing technologies of tomorrow. 

Extra. Not Another Social Media Marketing Course.

I’ll make an educated guess and suppose that this is not your first rodeo. You’ve probably taken your fair share of social media marketing courses by now. 

Learning, especially when it’s related to social media marketing, is a never-ending playful adventure – or that’s how I like to think about it. So, when it comes to catching on the latest scoops on social media marketing, courses are great. However, you also need other resources to keep the novelty flowing in the learning pipeline. Here are some great add ons to the above social media marketing courses.

The Garyvee Audio Experience Podcast

Oh, Gary Vaynerchuk, like him, love him or hate him, he has made social media history. He’s what you could call “The Godfather” of social media marketing. And yes, he has a lot to say about the matter. Gary believes, fully-heartedly, that “the future will be audio and voice”. So, he delivers The Garyvee Audio Experience Podcasta wonderful mix of marketing, business, interviews, fireside chats and random thoughts of marketing wisdom.

AdWorld Conference

Taking place in early November this year, the AdWorld Conference brings together the brightest minds in advertising. The conference offers 15 tracks that cover Conversion Optimization, Influencer Marketing, SEO, Content Marketing, Lead Generation and everything you need to know in order to win big at social media! With speakers from Facebook, TikTok, Snapchat and reddit, the conference promises to deliver some pretty exciting insights. We’ll definitely take part and share the joy. 

Preppr’s Blog

Not to blow our own horn, but our long love affair with social media has gifted us with quite a few golden Instagram nuggets. Every week, the Preppr blog covers hot-from-the-social-media-over news. Plus, it offers social media marketing insights and takes on Instagram dilemmas that have been boggling users worldwide. We try to give everything a fresh spin, sprinkle in some humour and always deliver the right info, at the right time. Thus, give us a read, you might just find yourself reading on for hours. 

Ilona Iftode is a copywriter with a taste for adventure. She lives to write, travel and explore new concepts in the realms of advertising, marketing, SEO and beyond.

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