When it comes to Instagram stories, there is nothing that will stop us from getting the perfect image. We’ve all had time to play with the various Instagram filters available, but it’s the presets that are now changing the game. 

For those of you who still don’t know, presets are filters that you have saved so that you can reuse them on other images or videos. If you’re someone who is looking to keep up with the latest Instagram trends, this feature is definitely for you! 

We’re going to take you through the basic dos and don’ts of this dynamic new trend.

What Are Instagram Presets?

Whether you’re new to Instagram or you spend most of your time scrolling, it’s unlikely that you haven’t come across presets. 

Instagram presets (saved filters) are designed to offer Instagram users a variety of filters that can be saved and used again. So, you can browse through thousands of preset filters to find the perfect ones to enhance your content. 

Presets are not new in this industry, though. Photographers have been using presets for years! Now, with Instagram presets, you can easily recreate aesthetics you see from other businesses or influencers you follow – ensuring a more aesthetic Instagram feed.

Today, Instagram influencers are also able to sell you an image in DNG format, which includes all its edits. This can then be saved as a preset, allowing you to use it on the Adobe Lightroom App to edit your own pictures. 

Each preset will include edits to that pictures tones, colors, special effects as well as other exciting enhancements. Influencers are using these presets to gain new income, whilst maintaining a beautiful feed and creating engaging content

Woman holding phone with Instagram presets

Why You Should Use Instagram Presets

Attracts New Followers

With more and more followers posting new content daily, it’s important to stay ahead of the curve. Posting consistent and cohesive content will help attract new followers. By using presets, you will be able to maintain a consistent brand identity and style on your posts and overall feed. 

In the long-run, this will help increase brand exposure and awareness as well as client loyalty.

Using presets will also help you to attract new audiences. Followers and Instagram influencers are known for actively taking note of overall look and feel, colors, tones, and other special effects. Our advice is to find a filter that works for you and keep at it!

Saves Time

We all know that editing images can be a long and very time-consuming process for both personal and business accounts. Even with presets, the editing process can take up too much time! 

A useful tool, in this case, is Adobe, which now offers a mobile application designed to make your editing process quick, easy, and efficient. 

By cutting down editing time, you will be able to post beautiful, cohesive, and engaging content, without having to worry about editing time restrictions.

Enhances Your Content

One of the best things about presets is that it allows you to edit mediocre images and turn them into something special. Whilst presets may not be the answers to all your editing prayers, it will certainly help you enhance your content by allowing you to post consistently beautiful images. 

Essentially, presets will show your followers and larger audience that you take the time to edit and curate your content. Instagram users want to see content that is unique or add value to their online experience and using presets can definitely help with this! 

How To Use Instagram Presets

Firstly, it is important to take note that all photos are different. In some cases, you may have taken an overexposed photo (too bright) or some that may be too dark. You probably have photos that have different base tones, colors, or lights as well. 

The trick in these cases is to start by making small adjustments to the preset. For those of you who are new to this, don’t fear, it’s very easy to do.

Adjusting Brightness / Exposure

If your photo is too bright, you can easily lower the exposure or brightness by making use of the editing tools. If the darkness is too prominent after applying the preset, a simple increase in the brightness will make all the difference!


Sometimes images just don’t look and feel the way you want them to. Increase the saturation to ensure that all those colors pop! Sometimes the picture may be oversaturated so dial it down a bit to give it a more natural look.

Adjusting The Intensity

Often, you may find a preset that you love, but you still want a more organic or natural look and feel. By lowering the intensity of the preset you can ensure that your image looks less intense. 

Taking a photo on a mobile phone

How To Use Instagram Presets With The Lightroom App

Lightroom is one of the most popular and powerful photo editing tools available today. By searching the “Custom Instagram Presets” you can find a preset that suits your aesthetic and download it. Once you have downloaded them, make sure you have the latest version of the Lightroom desktop and mobile applications.

Start by logging in with your Adobe ID. All your images and presets will be available and you can pick and choose which ones you want to edit. Any presets you have downloaded will come with instructions on how to install them. Thereafter, you can sync them with your mobile application.

It is important to keep your accounts overall aesthetic and feed-style in mind to ensure relatable and engaging content that is true to your brand. So, when looking for presets, make sure you pick ones that will translate well with your photos and your feed.

It’s Time To Get Creative!

Whether you are a budding photographer, a well-versed influencer, or a business looking to build your audience on social media, this feature is for you!

By creating consistent content with the use of presets, you will attract the right followers and audience in no time! With countless preset options available at the touch of a finger, the sky’s the limit!


Account Manager | Contentellect - Intelligent Content Creation

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