Finding the best time to tweet is one of the fundamentals of setting up a brilliant Twitter marketing plan. Twitter is one of the top social media platforms with over 353 million active users. This means your brand has a huge pool of possible customers.
But, tweeting at any time that pops into your mind is not the way to go. You need to find the tweeting prime time for your brand and strategize.
Why Finding The Best Time To Tweet Matters?
Information and content move super-quickly on Twitter and finding the best time to optimize tweet engagement is important for your business.
Good timing helps you define your content’s focus and share your content strategically. Rather than focusing on how much you post, you can pay attention to what you post and when. It helps you attain tweet quality over quantity.
Finding the best time to tweet is also essential to navigating the current Twitter algorithm’s option for chronological ordering. Twitter users can switch up their timelines from “top-ranked tweets” to “latest post tweets”.
So, staggering your posts throughout the day can help to maximize reach. This means that more people will engage with your tweets. The only way to do this effectively is by learning when the right time to post is.
What Are The Best Times To Tweet?
Do you want to take advantage of this algorithm change to tweet your stuff at the right time? What are the best times to tweet, then? The real answer is that there isn’t one perfect time…
This answer might be a little frustrating.
There isn’t a single best time to tweet, yes. But, there are some standard times that work depending on your aims for your tweet.
The real question you need to ask yourself is what you are trying to achieve with the tweet you are sharing and take it from there.
So, these are some of the best times to tweet depending on your content goals:
When Everybody Is Tweeting: 12 pm to 1 pm
It kind of makes sense, doesn’t it? People are getting their lunchtime social media fix around this time so it’s the most popular period to tweet.
So, if you want to tweet while everybody is tweeting, this is the time you should do it.
- This is an average popular time, which varies depending on the region you are posting in. It’s best to find out when this peak time is in your local time by doing a bit of research.
- Unfortunately, posting when the volume is at its highest might mean your tweet might get lost in the hubbub. Try to post both at peak times and off-peak times to see when your engagement is better.
When Tweets Get The Highest Clicks: 2 am to 3 am
The early morning hours are just as active on Twitter as any other time in the day. The highest click engagement is between 2-4 am, peaking in the first hour. This is true for most time zones. If you aim to get more people opening your tweet, this is the best time to tweet.
Oddly, or maybe because of the dense volume of content, the lowest clicks are in the morning/early afternoon from 9 to 1 pm.
Keep in mind that this doesn’t mean that your 2 am tweets guarantee more clicks, but rather that the research has shown higher numbers in this metric at this time.
Note: Clicks are a substantial slice of the engagement pie. So, it is important to focus on click engagement as it’s a super-metric.
When Tweets Have The Highest Post Engagement: 2 am – 3 am
Clicks, likes, retweets, replies, quotes are all forms of post engagement on Twitter. As with clicks, post engagement is highest in the early morning (2-3 am to be precise). This is the peak time within the high post engagement window of 11 pm to 5 am.
If your goal is to maximize post engagement, you might want to consider scheduling your tweets around this time. In contrast, working hours had the lowest engagement times.
It’s also a smart idea to target these metrics individually by finding out their best tweeting times in your region.
Closing Tips To Find The Best Time To Tweet
The times above are average best times, which is a roundabout way of saying that ‘in general’ these are the best times to tweet.
However, the key to connecting with your followers is to be unique and to personalize their experience with your brand. Don’t just be ‘general’.
The best way to do this is by discovering what works for your business. You have a little bit of knowledge now but you can also try these techniques:
- Get to know your followers, when they post most, and what content they enjoy. The best way to do this is to engage with them and sometimes even to ask. Nothing beats a good Twitter poll in getting insight into audience preferences.
- Tracking your analytics is another important way to observe whether your posting time works for you. Compare metrics from posts at different times to learn more about what connects with your users and why.
- Understand your business type: when do your competitors get their best engagement? What type of content do they post at what time? What are the average best times to tweet in your industry?
- Use a scheduling tool to monitor what tweet times work by experimenting with posting at different times and comparing engagement metrics.
- Do more research! And constantly… Social media is always changing so you should keep up with developments and changes.
Most importantly, be creative, authentic, and open to adjustments. That’s the best way to discover what works!
By now you should have a better idea about when to post or schedule your tweets. Tweeting at the right times can help you to get more clicks and engage with your followers better so it’s definitely worth putting some effort into!
And if you need some more Twitter tips, check out our article: How To Gain More Followers On Twitter.