The best moment to plan your Instagram Marketing Strategy for 2019 is ‘yesterday’. Always. However, let’s embrace the present moment ‘cause it’s all we’ve got and start now. ‘Now’ seems like the next best timing, as the hourglass is counting the last days of a pretty engaging social media year. It’s a great moment to pause and look back to draw some learnings from your current Instagram campaigns and look forward with even greater enthusiasm.
To help you plan your Instagram Marketing Strategy for 2019, we’re going to lay out the basics of creating a master plan, spill the beans on next year’s trends and give away some cool info regarding the tools that will help you get there and push beyond. Your New Year resolutions should start now and the first one might very well be: “Create and implement an awesome Instagram Marketing Strategy”. Let’s roll!
I. The ABC of creating your Instagram Marketing Strategy for 2019
We bet that this is not your first Instagram ‘rodeo’. And even if it is, you’re most certain well accustomed to how a marketing strategy is built from the ground up, meaning from the research phase to the implementation magic. But, because going through the basics is always a good idea, we recommend you have a peek at our long-read on how to create your strategy for Instagram.
Now here comes the sweet part. In 2019, to create a bulletproof Instagram Marketing Strategy, you need to hop on the hot train of trends and tools. That means research and creativity are the vital basis, but they are only the steps that will get you started. To go beyond your competition, you need to prove that you master the core of Instagram essentials in terms of features and mindset. So, here’s what to consider when creating your Instagram Marketing Strategy for 2019:
- Build on trends
- Play with Instagram’s best features and the newest
- Stay true to your followers and your values
- Practice what you preach online in the offline
- Boost your performance with digital tools
II. The 2019 trends that you need to leverage in your Instagram Marketing Strategy
Every year, Instagram surprises us with new features and tools that can make social media strategies more powerful and more effective. However, some trends are not broadcasted and they must be discovered by the keen minds paying attention. Luckily, we’ve paid attention and here’s what we believe (based on strong evidence) will be the Instagram trends that will make 2019.
1. IGTV will become a big sensation
We hope you’ve already started playing with IGTV. Even if you haven’t directed much of your efforts in this area, at least you began to understand how you can work it. And that is essential because in 2019, IGTV is said to become the new best thing on Instagram (the way Instagram Stories were the ‘it’ thing in 2018). Some even go so far as predicting that IGTV will reach the success of its older fellow, YouTube. While the prospect does sound very exciting, we’ll try to keep a cool head and just see where it all goes. How? By doing our best to carefully include tactics for IGTV in our 2019 Instagram Marketing Strategy. And we hope you’ll do the same.
2. Ads in Stories will take off
Instagram Stories are already a big, big hit. Actually, at their current growth rate, Stories are the most successful feature of Instagram. Shortly after its launch it surpassed its close competitor by far and in August 2018 it reached 400 million active daily users. Instagram has constantly introduced new features to keep its edge on Stories and we bet it will continue to do so.
It’s only natural then that ads will soon also get their groove on in Stories. Big brands have already started to think and create ads that are specifically designed for Stories (yes, vertical videos for the win!). And this is a key point of emphasis! Don’t just share your ads in Stories as well. Create ads that can be boosted by the Stories format!
3. E-commerce and Instagram will go hand in hand
We cannot emphasize enough how important e-commerce will become to the platform in the following years and even months. It’s no secret that Instagram is opening up more and more and allowing businesses to take followers out of its limits and into specific product pages. Just recently, Instagram launched 3 new shopping features to make it very clear where it stands.
Okay, but what does this all mean for you? It means that if until now you just tried the waters of e-commerce on Instagram, now you need to dive all in. Making use of shopping tags in videos, embedding shopping tabs to your profile or creating awesome posts that your followers will want to pin to their shopping collections are just some starting points. Thus, when thinking about your Instagram Marketing Strategy for 2019, think long and hard about how you can create awesome content around shopping features. Also, it’s very important to stay flexible and be able to accommodate, at any time, all new e-commerce features that Instagram might soon launch. Yes, we have a strong hunch that more awesome stuff is on the way.
III. The tools that will get your 2019 Instagram Marketing Strategy ahead
In the digital age, entrusting all your tasks to manpower is not a very effective strategy. With so many smart apps, tools and add-ons, it would be a shame for your 2019 Instagram Marketing strategy not to become all it could be and more. And accepting a little digital help is a very, very good idea. Here’s what tools to accept into your work routine to ease it all up:
1. A strong powerful tool for scheduling Instagram posts
Having a strong Instagram Marketing Strategy for 2019 would be nothing without great implementation. And great implementation means flawless execution in terms of content and how you deliver that content. It goes without saying that hassling around your schedule in order to accommodate all posting hours might be a little stretch. So Preppr helps you automatically schedule your Instagram posts and deliver a coherent aesthetics so that you can rock on! If you haven’t tried Preppr so far, you’ll be glad to hear you can start a 10 days free trial and see if it gets you hooked.
2. A tool to nail down the right hashtags and interact with the right followers
Instagram and hashtags go together better than…anything! And nailing down the right hashtags is essential if you want your Instagram Marketing Strategy for 2019 to be an utter success. Combine that with engaging with new users for growth and you’ve got Tag Scout. They said about themselves that they are a growth management platform taking care of automatic your interactions with other relevant accounts and boosting engagements through the right hashtags. We suggest you give them a try and scout for yourself.
Start planning your Instagram Marketing Strategy for 2019
Now that you’re in the right mindset for 2019, it’s time to get down to business. With just a few days left of 2018, you can make sure you step into the new year brand new yourself and with an awesome Instagram Marketing Strategy for 2019. Don’t forget that all of us at Preppr are here to make your great content shine!
And, of course, we wish you an engaging new year, full of great stories, amazing posts and all the love in the world (not only in social media)!